Daraz vs Amazon
Amazon.com: Amazon was begun in 1994 in Seattle Washington by Jeff Bezos, and was initially an online bookstore. Now Amazon has become the largest online ecommerce retailer, and one of the most powerful brands in the world. Since then it has expanded its offerings of goods and services. It is the largest internet retailer in the world by revenue. As well as being an online retailer, Amazon allows for individuals and business to sell and display products for sale online. The website of amazon has a search bar on top and it also enables you to pick a category of products before searching. Beneath that it provides you many Daraz: Daraz was founded as a fashion retailer in Pakistan in 2012, but changed to a general marketplace strategy and business model in 2015 when it also launched operations in Bangladesh and Myanmar. In July 2016, Daraz Group acquired Kaymu, a consumer-to-
consumer online marketplace in South Asia, and with the acquisition began operations in Sri Lanka and Nepal. In May 2018, Daraz Group announced that it had been acquired by Alibaba Group. Like amazon, daraz also provides the service to individuals and businesses to sell their products using their platform. The website of daraz is more colorful compared to amazon. On the top, it gives you different options like order tracking, selling your products through daraz, login and customer care. In customer care section it provides you with information regarding your order like payment methods, order refunds or returns etc. Below that the search bar is displayed. After that there is a slide show of different offers and promotions going on. With that the different product categories available on the website are also mentioned. After that different products are displayed in the daraz mall section. Daraz mall provides you products from verified sellers which mostly includes brands. And then there are collections, categories and just for you sections. At the end, the website has again mentioned about customer care and sell on daraz. There it also has mentioned the links to its blog, app, terms and conditions, privacy policies, websites of other countries and social media pages.
Comparison: Most significant contrast between Daraz and Amazon is that Amazon has a very attractive and user friendly interface. The website is designed and appear to be more user friendly than Daraz as we can easily and quickly access the item we are looking for as Amazon has categorized the items more efficiently than Daraz. Moreover, they provide detailed description of the product and we can view the product from different angles before purchasing it. Amazon has strong SEO (Search engine optimization) which enables them to appear on the top when the user searches for a product. The edges it provides to user are quite appealing to me as a customer. They allow the users to select the shipping methods and inform the lead time as well. Another contrast is that Amazon has bigger database than Daraz. All these features make website of Amazon better and more attractive than the website of Daraz
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